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Tag: CRM

What Does CRM Change For Small and Medium Business?

What Does CRM Change For Small and Medium Business?

Small and medium businesses, also known as SMB, are characterized by a higher financial sensitivity than enterprise-scale companies are. It means that the implementation of new business models, technologies and policies is more complex for them than it is for larger businesses. The reason for this complexity is simple ...

Does Marketing Automation Need Human Touch

Does Marketing Automation Need Human Touch

If you are stuck in the imaginary world of marketing automation taking the forefront in all your marketing needs, it’s time to revamp your thinking faculty. The marketing automation can do the bidding, but it’s the human who does the calling. The raison d'être for marketing automation is to make your life easy ...